Commercial Sales & Strategic Accounts

Building partnerships.
Delivering growth.
Creating what’s next.

I’m Xavier Carroll, an Account Executive III at Reyes Coca-Cola Bottling, connecting customer strategy with results across California’s amusement parks and major league sports.

California baseball stadium and amusement park collage
Xavier CarrollStrategy. Relationships. Execution.

Two-year business impact

Net sales growth
+20.9%
Incremental sales
$4.7M
Volume growth
+15.4%
Gross profit growth
+18.7%

Strategy in action.

A few wins behind the numbers.

Ballpark concessions at Petco Park

San Diego Padres

Expanding premium occasions

Premium water placements across carts and stands at Petco Park.

Explore the win

Creating more premium water occasions

Expanded Smartwater 1L placements across beer carts and concession stands, making premium water easier to find throughout the ballpark.

+784 Smartwater transactions per game

Beverage vending in a theme park

Universal Studios Hollywood

Rethinking vending

Six machines. Three locations. A stronger operating model.

Explore the win

Building a stronger vending model

Partnered with RGM on a profitability review and the transition to FLO-managed vending across three locations.

+6,500 cases in projected annual volume

Waterfront amusement park and premium water

SeaWorld San Diego

Growing the premium mix

Connecting guest demand with premium water opportunities.

Explore the win

Identifying premium water opportunities

Using brand mix and per-capita trends to guide a premium water strategy built around guest demand.

Customer insight → category opportunity → execution

How I turn opportunity into results.

Think strategically

Find the customer and category opportunity.

Build alignment

Connect partners around a shared plan.

Execute with purpose

Turn the plan into measurable progress.

Beyond the business.

A builder’s mindset. On and off the clock.

Basketball in a training setting

Sports & fitness

Inspired by performance and preparation.

Warm abstract artwork

Family

Grounded in what matters most.

Let’s talk about what’s next.

Explore my experience, accomplishments, and approach to growth.